Getting the on page SEO right is the first step to generating traffic for your website. Keeping it up to date, ensuring it contains structured markup, and delivering quality content are all important elements of good on-page SEO.
Structured markup
Adding structured markup to your website can be a very powerful way to enhance your search engine results. The best part is that it’s very easy to do, and implementing structured data is an easy process that even beginners can learn.
Structured markup is a type of semantic vocabulary that helps Google better understand your content. It can also improve your CTR and boost your ranking.
There are several types of schema markups that you can add to your webpage. The most popular is JSON-LD. However, there are others that you can use as well. Some of these include Open Graph Protocol (OGP), Twitter cards, and Pinterest Rich Pins.
When you implement structured data, you’re letting Google know that your content is valuable. This can help your website appear in SERPs as rich snippets.
H2> labels the main sections of your content
Using the H2 tag is a great way to create structure for your content. It breaks down your page into logical sections and helps your readers understand what your topic is all about.
Besides creating a better reading experience, H2 tags are an effective tool for search engine optimization. They are useful for both users and robots. The right use of this tag will help your content rank higher. However, you need to avoid keyword stuffing. This practice isn’t good for your rankings and your credibility.
Basically, the H2 tag is a subheading that is smaller than the H1 tag. These small sections should be descriptive and explain what the main points of your article are. this link explains don’t compete with the main heading. They should be short and easy to read.
Readable content
Having good readable content on your website is a vital part of your SEO strategy. It helps you drive traffic, increase your conversion rates, and maintain readership. But it also requires some practice to master.
Luckily, there are tools and tricks to make your content more readable. Here are a few.
The readability test tool uses algorithms to determine how easy it is for visitors to understand your content. The results will give you a score on a green, yellow, or red scale.
The best part is that you can use the results to improve your site’s content. You can make sure your content is scannable, worded in a way that readers can digest at a glance, and more. It can also help you rank higher in search engine result pages.
Image alt text
Adding SEO-friendly alt text to your website helps Google understand your images, which can help your rankings. It can also increase the amount of traffic you receive from organic search. Using your target keyword in your image alt text is a great way to boost the conversion rate of organic traffic.
When Google redesigned its image search UI in February 2018, it made sure to mention that the content in image alt text is also a ranking factor. According to Google’s John Muller, pages can rank for the content found in image alt-attributes.
Although Google rarely overturns UI updates, this is one area where they can. When you write alt text for an image, you are providing a description of the image for visually impaired users. This information is then read aloud when a screen reader is used.
Atlanta Digital Marketing Agency claims
Creating trustworthy content is about demonstrating to audiences that you are not out to deceive them. Atlanta Digital Marketing Agency claims can be done in many ways, and it’s important to do it right.
One of the most important steps in creating trustworthy content is to demonstrate that you have a good grasp of your audience’s needs. This means that your content should not only be informative, but also interesting. You can do this by providing information about your company, the author of your content, and the background of the site.
Another way to create trustworthy content is to use original thinking. Original thinking can be demonstrated through a variety of different methods, such as promoting your brand with transparency and serving customers who ask questions.
Another method is to create content that provides substantial value compared to other pages in the search results. In addition, your content should be backed by research. This will help you to be more credible, and it will also ensure that your content gets noticed.
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